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CNN终究讲了句大年夜实话:NBA在中国堕入了必败的处境|中国|美国

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  原标题:CNN终究讲了句大年夜实话:NBA在中国堕入了必败的处境

  中国市场为同盟今朝的支出至少供献了10%,估计到2030年能够占同盟支出的20%。

  由于一支球队总经理的欠妥谈吐,全部NBA被拖下水。最新消息显示,NBA总裁连夜来华也无回天之力,上海体育总会曾经发布了撤消“2019NBA球迷之夜”活动的告诉。

  有网友表示,这个缺点价值也太大年夜了。

  NBA赛事在中国撤消了吗?要真撤消了,这个错价值可真是大年夜了去了。

  个中一个本国网友认为,此次事宜中国的立场完全精确。

  此次的任务我挺中国。

  还有网友问道:推特史上出现过如此有杀伤力的单条推文吗?

  有哪条推特曾有过这么大年夜的影响力?至少在体育界?

  CNN贸易频道的一篇文章可以说回应了这个成绩:莫雷大年夜概发了一条本年美国商界最具破坏性的推特。

  Houston Rockets General Manager Daryl Morey sent what may be the most problematic and potentially damaging tweet in corporate America this year。

  休斯顿火箭总经理达雷尔·莫雷发了一条能够是本年美国企业界最成成绩也最具潜伏破坏性的推文。

  是的,就在美国网友力挺莫雷和肖华“保卫谈吐自在”的骨气、政客施压让他们不要向利润垂头时,CNN可贵说了句大年夜实话:NBA在中国面对着必败的处境,以下是它行将掉去的器械。

截图 viaCNN

  作者Chris Isidore是有着36年从业经历的资深金融消息撰稿人,参加CNN也达20年之久。

  在简单简介了来龙去脉以后,他说莫雷的这条推文让火箭队和NBA都堕入两难地步。解雇莫雷并报歉的话,会被美国国际唾沫星淹逝世,遭到好处至上的痛斥。而支撑莫雷的话,又会掉去中国这个巨大年夜的市场。

  The Rockets in particular have a lot to lose: They are the most popular NBA team in China, because Yao Ming, the Chinese, seven-foot-six-inch star, played eight seasons with the team before retiring in 2011。

  个中火箭队会掉去得特别多。在中国他们是最受迎接的NBA球队,由于身高2米26的中国球星姚明2011年退役之前曾在这支球队打过八个赛季。

  The NBA doesn‘t break out what the Chinese market is worth for professional basketball。 But it does make up at least 10% of the league’s current revenue, according to David Carter, executive director of the USC Sports Business Institute。 And China is expected to contribute even more than that over the next decade, perhaps reaching 20% of the league‘s revenue by 2030。

  NBA并未泄漏中国市场关于职业篮球的价值。但据南加州大年夜学体育贸易研究所履行董事大年夜卫·卡特懂得,中国市场为同盟今朝的支出至少供献了10%。估计其在将来十年的供献会更大年夜,到2030年能够占同盟支出的20%。

  “There‘s no other market where the incremental upside is greater for the NBA,” he said。

  他说:“关于NBA来讲,没有任何市场的增幅能逾越中国市场。”

  卡特同时表示,假设NBA让美国球迷感到到他们终究向中国“屈从”了,又会伤害美国球迷的情感,损掉美国的赞助商。

图 via Global Times

  至于NBA在事宜发酵后的一系列表示,作者直言他们这是在“走钢丝”。

图 via 搜集

  美国福克斯消息的体育记者Jason Whitlock也在节目上表示,这一事宜让美国球迷们熟悉到中国对NBA赛事的影响有多大年夜。

  “You see NBA players constantly over the summer during their offseason running to China to do the bidding of their shoe companies and to sell their shoes in the China market,” he said。

  他说:“你会看到NBA球员在休赛期赓续地跑到中国,为他们代言的球鞋站台,并在中国市场发卖。”

  “So, the NBA is really being exposed as not nearly as much of an American business than it is a global business with China perhaps having more influence over it than even America。”

  “所以,NBA实际上其实不是一个美国企业,它是个全球性企业,而中国对它的影响力能够比美国还大年夜。”

  The NBA is trying to walk a tightrope。 After an initial league statement was criticized for being too beholden to the Chinese authorities, NBA Commissioner Adam Silver defended Morey‘s right to send the tweet in a statement Tuesday in Tokyo。 He said that the league would not pursue profits over principles。

  NBA正计算走钢丝。同盟最后的一份声明被批过于依附中国。周二,总裁亚当·肖华在东京发表声明,为莫雷发送这条推文的权力停止了辩护。他说,同盟不会为了利润而舍弃准绳。

  “The NBA will not put itself in a position of regulating what players, employees and team owners say or will not say,” Silver said in the statement。 “We simply could not operate that way。”

  肖华在声明中说:“NBA不会限制球员、员工和球队老板说甚么或不说甚么的。”“我们是不克不及那么运作的。”

  But that only escalated the dispute with Chinese authorities。 CCTV Sports, a division of China‘s state broadcaster, said it would not broadcast preseason games set to be played in China, including one between the Brooklyn Nets and the LA Lakers later this week in Shanghai。

  但这些话只会火上浇油。中国官方电视台CCTV体育频道宣布,将不会播出在中国停止的季前赛,包含本周晚些时辰在上海举办的布鲁克林篮网队和洛杉矶湖人队的比赛。

  Tencent Sports (TCEHY), which is the NBA‘s exclusive digital partner in China, said it would suspend live streaming for Houston Rockets games, and stop reporting any news about the team。 Nearly 500 million people in China watched NBA programming on Tencent platforms during the last season, according to the companies。

  腾讯体育是NBA在中国的独家数字协作同伴,它表示将暂停休斯顿火箭队比赛的直播,并停止报导任何与该球队有关的消息。据泄漏,在上个赛季,中国有近5亿人在腾讯平台上不雅看了NBA节目。

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